商务口语：如何向外商介绍你公司产品？

商务口语：如何向外商介绍你公司产品？

　　导语：产品是公司的灵魂，也是公司的收益代表。因此如何向客户介绍自家公司产品?要介绍产品的那些方面?如何用词?等等都是有讲究的。下面小编带大家看看，如何向客户介绍自家产品。

　　(1)最基本的`，要介绍产品的性能(performance)

　　性能优秀：good adaptability

　　节能高效：fuel efficient

　　空间宽敞：roomy inside

　　密封良好：well sealed up

　　e.g. Reliable operation, no coal adhering and blockage. Good adaptability to various coal powder.

　　性能稳定可靠， 不结粘、 不堵粉，对煤粉适应性强。

　　e.g.The central body of the plane is made entirely of carbon composite material, which makes the plane lighter and more fuel efficient.

　　机身主体全部由碳合成材料制成，因此重量更轻，更加省油。

　　(2) 谈谈产品的市场(market share)

　　业内人士都知道：everyone on the line

　　深受欢迎：very popular abroad

　　供不应求：exceed supply

　　e.g.Everyone on the line knows that Chinese tea is good in quality and reasonable in prices.

　　业内人士都知道，中国茶叶品质优良，价格合理。

　　e.g.Today, he said demand of flash memory chips will exceed supply in the second half.

　　今天，他说闪存芯片的需求将会超过供应量，特别是在今年的下半年。

　　P.S.有供不应求，随便也写一下供过于求的表达：supply exceeds demand

　　e.g.The ratio of products where supply exceeds demand is up and structural and lowlevel surplus took place.

　　市场供大于求的商品比重上升，出现了结构性、低水平过剩;

　　(3)谈及产品的款色、颜色、规格等(style/color/ specifications)

　　又新潮又有品味：be in fashion and in good taste

　　精致、新颖、大方: well-tailored in workmanship, fresh and good in style

　　完美结合：perfect combination

　　色彩鲜艳：brightly colored

　　e.g.Designers are very forward thinking and buyers can be backward thinking. so themerchandiser must be the arbiter of good taste and fashion and keep the process moving in a positive direction.

　　当然，设计师很前卫，购买者可以“后卫”，这样跟单就必须是高品味，新时尚前沿的裁决者并能将其带入良性轨道。

　　e.g.An inexpensive and convenient recovery drink is chocolate milk, which is the perfect combination of carbs and protein.

　　巧克力牛奶是一种物美价廉的恢复饮品，是碳水化合物与蛋白质的完美组合。

　　e.g.Small, brightly colored toys hold the same appeal for pets as they do children.

　　小巧且色彩明艳的玩具对于宠物和孩子们来说有着相同的吸引力。